Become a Brain-centric Instructional Designer (BcID), the highest accreditation for the Neuroscience of Learning

Let's Get Cognitive

When Gartner, Inc. proclaimed last September, “By 2028, the most high-value work will be cognitive…” people like you paid attention. Then came COVID, and business began upskilling Learning & Development at a velocity equal to the immediate need.

Your need to upskill to a Cognitive Culture can be filled for yourself, your team, or your business. Immediately. You can certify team members with 21st-century learning skills as Brain-centric Instructional Designers (BcIDs) and assure your culture stays cognitive.

Here’s how it works:


The Brain-centric Instructional Designer (BcID) Certification promotes the learning sciences in cognitive neuroscience competency standards through a uniform global program. Said another way, a BcID is the global best at presenting new information to an audience for deep understanding of the material presented. It’s not clever. It’s Science.



Got enough on your hands? We’ll come in and build out your training and/or coursework for you. You’ll walk with us as we take your content, present it in 30% less time, guarantee higher retention of the materials, and less attrition because they’ll understand what’s needed. Makes cognitive neuroscience pretty attractive, doesn’t it?

Contact Rich Carr and consider it done.


You and your team members meet weekly with BcD founders Rich Carr and Kieran O’Mahony, PhD while you dive deep into the surprising science behind learning with deep understanding and, collectively, gain BcD Mastery for your organization…



Here you’ll find the Neuroscience of Learning framework, Brain-centric Design (BcD), packaged online in 28 deep understanding vertical BcD sessions. Includes the audiobook, access to online tools, entry into the BcD Professional Learning Community, and everything to upskill your brain to 21st-century learning/thinking skills…