Become a Brain-centric Instructional Designer (BcID), the highest accreditation for the Neuroscience of Learning


Knowledge is only powerful when shared. Given this, we hope that the following papers help start new conversations, inspire further research, and ignite new thinking in areas that are meaningful to you. We stand on the shoulders of giants and we reach out to you to help grow a field that is deep and productive.

Neuroscience of Learning Academy is home to leaders and authors who expressly wish to grow the field. 

Works by Kieran O'Mahony, PhD, Rich Carr, BcID, Ellen Thompson, BcID, and others are available for download here. They have contributed to the field with articles, book chapters, and textbooks. The processes and practices represented in these published works have evolved over time from many interweaving fields of literature, research, and implementation.  What this results in is a psychologically safe learning space, better retention, less attrition, and immeasurable savings in both Learning & Development costs, but Human Resource expenses as well.

All Neuroscience of Learning Academy courses stem from a breadth and depth of visionary scientific endeavors and outcomes. Contributions of researchers and innovators within many boundary-crossing disciplines increase an emergent field. Finally, this growing corpus of research provides access to the field and awareness about modern understanding of how to use new pedagogies that align with the learning brain.


Documented jaw-dropping results in business and education.

  • I was never a fan of the (Whatever) for Dummies books, but if ever a subject needed to be simplified, it would be neuroscience. Carr & O’Mahony have effectively done that for us, making it clear how the brain processes new information, and why humans love to learn.

    Roy H. Williams
    Author of the New York Times and Wall Street Journal best-selling Wizard of Ads trilogy of business books
  • I've engaged Brain-centric Design at two Fortune 100s, with identical results: better employees in about 40% less time. Delivering training the way the brain accepts new information, and how people love to learn, yields happier, adaptive, and stronger employees from new hires through management. They are a critical component to world-class service delivery, and a key foundational pillar of exceptional talent with exceptional learning & development practices. It has been my experience that Brain-centric Design is key to equipping & preparing human capital to achieve an enterprise’s goals.

    Jason Clement
    Experienced service executive for leading Fortune 100 companies
  • There must be a way for hardheads like myself to learn how to learn that doesn’t include years of solitary confinement. If you’re reading this, then you’ve likely found it. If Brain-centric Design had been a resource for my younger self, perhaps this testimonial would have been written by Master Chief Brazee, US Navy, rather than Inmate #797180.

    Alan Brazee
    Washington State Inmate #797180


  • Upon implementing Brain-centric Design at Nike, our training time and attrition were reduced substantially, and our learners (athletes) not only understood their positions better, but also reached their goals faster and were scored higher by our consumers on customer satisfaction surveys.

    Michele Jordan, Learning Director

  • Advertising, marketing, teaching, and presenting have one thing in common:. They only work if new information is delivered, understood, and acted upon. Brain-centric Design is the recipe that makes this happen with your information.

    Jeff Chandler, Hopdoddy Burger Bar